Visitkras Project

Project group: Javni zavod Komenski Kras, municipalities of Komen, Divača, Hrpelje-Kozina, Miren-Kostanjevica and Sežana, Zavod za šport, turizem in prosti čas Sežana, Javni zavod Park Škocjanske jame, Holding Kobilarna Lipica and Zavod za turizem Miren-Kostanjevica.

Total planned value of operation: EUR 193,899.54; total planned value of co-financing and financing level: EUR 164,921.14, accounting for 70% of the total planned value of operation.

The project is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.

Description of operation:

Together with a project group, Javni zavod Komenski Kras entered a bid in a tender to co-finance the development and promotion of the tourist offer of leading tourist destinations in Slovenia. The tender’s purpose was to foster the development and promotion of the offer for tourists, with emphasis on improving digital promotion in foreign markets. The result of the operation will be the modern digitalisation of the top destination the Karst.

Objectives of operation:

  • To establish modern digital tools and content for digital promotion.
  • Digital promotion in foreign markets.
  • To prepare strategic documents for the destination’s development.

Activities/expected results:

  • setting up of a new web portal with a responsive web design,
  • analysis of strategic visitor flows,
  • new photos for the graphic image and photos of experiences,
  • promotional video of the destination and at least 5 short video clips aimed at promoting individual experiences,
  • 360° photos of top attractions,
  • greater social media presence,
  • online advertising in foreign markets.


Naložbo sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj.

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